Halloween Daytime/Halloween Nighttime Dating back over 2,000 years ago, the traditional name for Halloween was All Hallows’ Eve.
It was a secular holiday linked to the celebration of death, the supernatural and the transition between seasons. Known as the night before All Saint’s Day, Irish and Spanish cultures would celebrate the faithfully departed with feasts, bonfires and sacrificial offerings.
About ET Week
ET Week Media was established in 1991, producing a variety of print/digital media products that includes a bi-weekly lifestyle magazine, dining and entertainment guide, a four color gloss coupon magazine, as well as a multitude of other direct mail media products.