In my 23 years in business, serving the local retail market, fads have come and gone. From tanning salons and eBay stores to 30 minute circuit workout, and a plethora of “help yourself” yogurt shops and……well, you get the idea. Even boutique type massage centers seem to have opened up everywhere. As with all of fads that flood the market, all but a few still remain. Going the distance in any business takes time, patience, creativity, while filling the need of its customers.