What is CBD?


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CBD. It’s all over the news. Your friends are talking about it. It’s taking over your social media feed. But how much do you actually know about CBD? And in an uncontrolled market, how do you begin to navigate what’s best for you?

Well, let’s start with the basics:

What is CBD?

Derived from the Cannabis sativa plant, CBD (cannabidiol) is the healing compound that has become the talk of the town in recent years, with organic properties lending itself to a myriad of health conditions ranging from chronic pain and inflammation to neurodegenerative illnesses and hypertension. CBD has always been recognized for its anti-inflammatory properties. So, it’s no secret that it can ease painful symptoms.

CBD is devoid of THC – the psychoactive compound in the plant that is known for its mind-altering effects – which means that it is totally legal and readily available to consumers around the world, and for many, it has proven itself to be the rX they needed.

Is all CBD equal?

More and more companies are fighting for a slice of the cannabis pie. Unfortunately, too many competitors are making compromises including low growing standards and poor-quality ingredients, undercutting the product and consequently, the consumer’s health. In this unregulated industry, a large number of CBD products are not seed-to-sale, medical-grade products optimized for therapeutic results.

Because the sale of CBD is unregulated by the FDA, there are only a handful of reputable companies out in the market. In a recent University of Connecticut study of 100 CBD products pulled off shelves at health food stores, gas stations, and vape shops, less than 67% tested properly.

Your CBD Store® offers some of the purest ingredients in the world. The company’s 700+ brick-and-mortar stores only sell products manufactured by SunMed, which undergoes a rigorous CO2 extraction process to eliminate the need for chemical solvents, resulting in a high-quality, full-spectrum CBD. The CBD is then processed again to remove all traces of THC for the company’s zero-THC products.

Bringing superior quality hemp-derived products to the market, Your CBD Store® is the only company of its kind who can boast they are Certified USDA organic, setting the benchmark that all companies in the CBD space should stand up to.

CBD during the pandemic

Almost one in four U.S. CBD consumers have started using CBD in the last six months, equivalent to 9 million new users, according to a national study of CBD users by cannabis market research firm High Yield Insights. That same study showed that more than one in three long-term CBD users (an estimated 13.4 million adults) sampled at least one new product type during this time.

The CBD industry continues to thrive despite the far-reaching economic challenges presented by the pandemic. By offering the potential for a more holistic approach to the management of symptoms, CBD leverages the natural interactions of the cannabis plant in the body.

With its market value predicted to reach $9.69 billion by 2025, CBD is part of a broader trend toward a more holistic approach to wellness. The prospect of being able to rely on plant therapy to ease anxiety, reduce feelings of stress and lift mood is a certainly an attractive one.

“People are increasingly turning to more natural health and wellness solutions to add to their self-care routines,” Clay Percy, Your CBD Store® Domestic Franchise Director said. “People are looking towards natural remedies for their anxiety and other mental and physical health concerns.”

The Your CBD Store Solution

Your CBD Store® places a consumer focus on integrated wellness solutions. From its team of bio scientists working on seed development and agricultural rigor to the company’s highly trained, thoroughly educated staff, the consumer’s safety and education come first and foremost.

Your CBD Store®, is the nation’s fastest growing retail channel for CBD users with over 700 locations across the country. After one year, the company grew into the largest CBD retailer in the world. Rachael Quinn, Your CBD Store® founder, shares her desire to inspire others through the use of natural, hemp-derived products. Each Your CBD Store® offers a comfortable and inviting environment where guests can learn about CBD, try samples and feel empowered to make a confident choice on the best cannabinoid formulation option for them.

The company’s organic growth and dedication to bettering the community through transparent product information from high-quality premium product lines backed by third party laboratory testing make SunMed™ CBD products a refreshing new standard in the CBD space.

“Our approach is simple at Your CBD Store,” Percy said. “Education is first and foremost. When our customers have been educated on CBD properly, they will then feel comfortable enough to shop. Everything we do is focused on improving the lives of our customers, we offer a high-quality learning environment where customers can try products and leave knowing what is in their CBD product. Consumers deserve to get exactly what they paid for, and we want to teach our customers what to look for so that they can feel confident and get consistent results when they find their way with CBD. ”