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East End Trees Nurseries



East End Trees has proudly served the Kings Park community and the surrounding area for nearly 20 years. Beyond the nursery, they bring gorgeous gardens to all of Long Island.Owner Lou’s family has roots in agriculture dating as far back as the 1850s. He worked on Wall Street for almost 20 years before deciding to take up the family tradition because of his love of plants, and is a New York State Certified Nurseryman.

East End Trees is a full-service nursery offering trees, shrubs, perennials, annuals, landscape design, with installation and delivery of plants from Montauk to Manhattan. Since 2004, this family-owned nursery has been prioritizing people just as much as plants. Their philosophy is that the “customer always comes first,” implemented through knowledgeable and friendly staff, committed to bringing their visions to life. East End Trees is fully committed to seeing every job through to the customer’s satisfaction, never taking on a new project until current ones arefinished.

Customer reviews rave about East End Trees’ full range of services. Susan E. compliments the quickness and professionalism of the installation crew. Another reviewer offers kind words about the quality and selection of flowers at the nursery. Almost every reviewer comments on how friendly and helpful the staff were during their visit.

It’s not only customers that recognize East End Trees’ exceptional products and services. Over the years, they have received Best Garden Center on Long Island twice, the Queens & Bronx Builders Award for landscape design, a North American Business Award, which is telling of the nursery’s integrity and reputation.

East End Trees is also incredibly active in the community and regularly collaborates with local organizations. They work on several projects with the Boy & Girl Scouts annually, donate and install plants at local churches, and sponsor little league teams. They’ve also done work with the Suffolk County Police Department and Hope House Ministries in Port Jefferson.

Lou’s passion and love for plants is reflected in the quality of products and service both at the nursery and on job sites. Lou says, “My favorite part of the job is transforming a customer’s yard into something beautiful.” East End Trees’ vast and beautiful nursery is located at 168 Townline Road in Kings Park. Stop in for your seasonal plant needs this fall!


 

ET’s 32nd Birthday


This October marks 32 years of delivering the most informative local direct mail magazine in our market. After publishing for over 3 decades, there is so much to be thankful for. Our ability to evolve stems from the demand and lessons we have learned from the resiliency and lasting friendships we have made with hundreds of small businesses.

From our humble beginnings as a free tv guide picked up at supermarkets, our mission has always been to enhance the “user experience” of our printed magazine. By creating more value for our readers, we have been able to deliver better results for our customers, that entrust us in helping with their marketing needs.

When visiting etweekmedia.com, view our digital editions too, where you’ll find an abundance of content. Places to go with things to do, advice columns on fashion, health and wellness, personal development, travel, restaurant reviews and plenty of recipes, are all brought to you by our talented in-house staff and contributing writers.

With Covid far in the distance, ET Magazine is optimistic about the opportunities that stand before us. Video streaming though our digital platform is quickly becoming a part of our services that will increase the awareness of our customers businesses.

By no means are we taking our foot off the print pedal. Traditional media at ET remains an integral part of our customer’s marketing plan. ET Magazine’s high impact, content driven print media continues to remain a vital source for connecting local merchants with their targeted markets.

Advertising companies that offer digital marketing services alone continue to be challenged to perform for small business. Facebook or Instagram may seem to be the thing to do as a stand alone strategy, but the reality is, they reach only about 3% of the 3-5 square mile radius of a local businesses core market. As a result, the demand for print media at ET Magazine continues to grow. Saturation of local markets with an engaging magazine like ET, has enabled us to remain relevant.

Improving reader engagement has always been the hallmark of our success, providing more  opportunities for local businesses to connect with their targeted audience.

Did you know that small businesses with 10 employees or less represent 80% of the workforce in the United States? Nothing could be more vital to our economy than supporting our local businesses. This is why we ask for you, wherever and whenever you can to shop local. I realize that on-line shopping is a prominent part of our lives, but we should be doing everything we can to shop local first. Give the local store owner the first chance for your business. Generally speaking on-line stores do not make donations to the high schools, local businesses do. On-line businesses do not employ people who need to work close to home, like the college student, single parent or senior citizen. The brick and mortar business is the backbone of our towns, so please give them the first chance to make the sale.

We’ve had the privilege of working with so many entrepreneurs that are largely responsible for our existence and we thank them for it. To our wonderful contributing writers that have made ET Magazine a go to source, we could not be more grateful for your dedication in making ET what it has become today. To our loyal readers, who have embraced our magazine and continue to express their appreciation by patronizing our advertisers, we are indebted.

Last but not least we are blessed with an incredible team at ET that has worked tirelessly through one of the most challenging periods in our history. Without their dedication and enthusiasm, it would have been impossible to succeed period! Thank you for being a part of our family.

Thank you for allowing us to serve, as we look forward to more exciting new things to come.

God Bless.

Marc Piperno

President ~ ET Magazine


 

Making Strides Against Breast Cancer of LI

www.cancer.org


Join Breast Cancer Survivors and Thrivers at American Cancer Society Making Strides Against Breast Cancer of Long Island


WHO : The American Cancer Society, breast cancer survivors and metastatic breast cancer thrivers, sponsors and community supporters.

WHAT : The 30th annual Making Strides Against Breast Cancer of Long Island is a celebration of courage and hope, and a movement that unites communities to end breast cancer as we know it, for everyone. Expecting 65,000+ participants.


 

WHEN :

Sun., Oct. 15, 2023
7a.m.-10:30a.m. (rolling start). Ends approximately at noon.

WHERE :

Jones Beach ~ Field 5
1 Ocean Pkwy,
Wantagh, N.Y.


WHY : Over the past three decades, Making Strides Against Breast Cancer’s 3- to 5-mile walks have collectively grown into the nation’s largest and most impactful breast cancer movement – providing a supportive community for survivors, caregivers and families alike. Making Strides Against Breast Cancer funds lifesaving breast cancer research and is committed to advancing health equity through essential programs and services.


Cancer Facts and Figures

  • In 2023, 18,780 women in New York will be diagnosed with breast cancer. Breast Cancer affects men too.
  • There are more than 4 million breast cancer survivors in the U.S. today, including those who have completed treatmentand those still undergoing treatment. More than 150,000 of these survivors are living with metastatic breast cancer.
  • The death rate from breast cancer dropped by 42% from 1989 to 2019 as a result of earlier detection through increased awareness and mammography screening, as well as advances in treatments.
  • Since 1993, the American Cancer Society has invested more than $600 million in breast cancer research

INTERVIEW & VISUAL OPPS : Interviews will be available with the speakers and local American Cancer Society staff, volunteers, breast cancer survivors and thrivers, and Making Strides Against Breast Cancer participants.

ONSITE CONTACT : Brittany Lawton,(631) 278-9047



Autumn on Long Island


Albert H. Schmitt Family Farms

6 Bagatelle Rd, Dix Hills ~ (631) 549-3276

Located in Dix Hills, this farm is a must on your fall bucket list. With the friendliest service from when you walk through the gates until you leave, Albert H. Schmitt Family Farms offers a pumpkin patch complete with a pumpkin house and plenty of photo-ops, a hayride, fall decorations, andfresh preserves.


Kerber’s Farm

309 W Pulaski Rd, Huntington ~ (631) 423-4400

This quaint farm in Huntington is a great place to spend a Saturday morning with the family in the fall. In addition to fresh-baked pies and pastries, there’s plenty of merchandise available for purchase inside. Take a stroll through the back to see where their crops are grown, play giant Jenga, and visit the animal pens where they have chickens, sheep, pigs, goats, and more!


Richters Orchard

1 Richters Orchards Driveway, Northport ~ (631) 261-1980

No need to drive all the way out east for locally-grown apples. Richters has been a family owned and operated orchard in Northport for well over a century. The grounds are beautiful and the produce is delicious, from apples, to peaches, to preserves. And be sure to say hi to Gromit the Corgi when you stop by!


Schneider’s Farm

316 Old Country Rd, Melville ~ (631) 673-5844
Stop by Schneider’s in Melville for fresh produce and gorgeous flower bouquets. They’ve got you covered for all your fall needs, too – from gourds, to pumpkins, to bails of hay, and their apple pie is to die for!


Regalo Trattoria & Pizza Bar of Northport


1014 Fort Salonga Rd.|Northport|631-651-8184

regalopizza.com

Regalo Trattoria in Northport offers a wide variety of authentic Italian cuisine. Owners John Terrani and Nunzio Napolitano took over the Northport pizzeria last year, and are thrilled to bring Old World Italian recipes to the community. With John’s background as a jeweler and Nunzio’s experience in kitchens since he was a boy, the two had an opportunity to take over Regalo and went for it.

Coming from a family of cooks in Italy, Nunzio designed the Regalo menu with family recipes. After pursuing a business management degree, he honed his culinary skills training in kitchens all across Europe. With 35 years of experience in family restaurants across Long Island, Nunzio’s latest endeavor with John brings a taste of Italy to Northport.

Nunzio’s passion shines through when talking about his food. He crafts each dish using quality ingredients, seasoned with care and love. He has even received hand-written letters from customers complimenting his food. Regalo’s menu continues to evolve as he finds new ways to innovate family Neapolitan recipes. Pizza and specialty pies, of course, are customer favorites, but Nunzio insists on trying Regalo’s baked dishes. Whether it be their Baked Ziti, Baked Stuffed Shells, or Manicotti, you’ll feel like you’ve been transported back in time with each bite. Be sure to try their soups, salads, and seafood dishes, too! In addition to classic Italian food, Regalo also offers wings, paninis, burgers, heroes, and more.

Customer reviews are enthusiastic about not only the food, but the Regalo crew, too. Many visitors say the staff is friendly and attentive, and compliment how fresh and tasty the food was. Terri M. even says that Regalo is her go-to spot for New York pizza when she visits from North Carolina.

Taking over Regalo also means acclimating to a new community for John and Nunzio. Their goal is to create a family-oriented atmosphere at Regalo and feed the neighborhood with food they love that keeps them coming back. John and Nunzio know the importance of paying it forward and donate to church food banks and food drives at Northport High School.

With their grand re-opening event on October 15th, John and Nunzio are excited to continue to get to know and feed the Northport community. For you next comfort food craving, visit Regalo Trattoria at 1014 Fort Salonga Road in Northport.



 

When Your Best Still Isn’t Good Enough

Growth mindset, personal development or improvement, training to believe to success, motivation or coaching, growing attitude concept, man watering on plantation seedling growing from head brain.

When it comes to this topic, it doesn’t matter which phase of life you are in. There has most likely been a time when you have felt like your best isn’t good enough. Whether it’s related to your job, parenting, health, or relationships, it’s an uncomfortable place to be in.

Once we identify that we’re feeling this way, what can we do about it?

To begin, notice how this narrative makes you feel. Are you feeling defeated? Emotionally drained? Are you left feeling like a failure? This way of thinking can result in things that are normally easy and enjoyable feel more like a chore, negatively affecting your day-to-day life.

Next, ask yourself this question: Can I do better than my best?

We are here to tell you that you can’t. But the next part of this mindset shift is the exciting part of this conversation.

Lastly, acknowledge this sentiment: You may not be able to do better than your best, but your best changes over time. As you gain more tools and prioritize your wellness, you often see a shift in what feels like your best.

Let’s explore a few areas where we can apply this mindset shift.

Health

There will be times in our lives when we do everything within our power to achieve health at an optimal level. Charlotte shared that she deeply felt like her best wasn’t good enough when she was trying to manage her chronic illness. “I have a genetic condition called FH, or Familial Hypercholesterolemia. It means that my liver is pumping out cholesterol at a rapid rate. I used to think that I could control it with my diet and with intense exercise. This mindset continuously left me feeling like my best wasn’t good enough. I truly feel like I gave it my all, plus more! And still, my cholesterol was 2x higher than the normal range. It left me with a deep sense of failure. My inner narrative was that I wasn’t good enough.”

Whether you are also learning to live with a chronic condition, or you’ve had an isolated time of feeling unwell, this is something that can be extremely challenging. The idea of surrendering to feeling unwell brings up a lot of discomfort. Charlotte added, “There was a level of surrender that I’ve needed to learn in order to give myself grace. I was doing my best, but there were factors outside of my control.”

Wellness actionable takeaway: Ask yourself, “What is the external force that is being put on the situation?” There will always be a force outside of your control that can affect how you measure success. See if you have been using that external force to define your success.

 

Career

This topic often hits home for many people. This resonated deeply with Leslie when looking back at this past school year. “I know I am not alone when I say that this was one of the most challenging school years to date. There were so many external factors that affected the way the classroom systems operated. School has drastically changed since 2020, and if I don’t adjust my mindset and only employ strategies that worked in the past, I’m left with this feeling of failure.” Leslie further stated, “Resisting this shift in thinking can easily lead to burnout. What we resist persists, so acknowledging and softening this resistance actually brings about a sense of freedom.”

Wellness actionable takeaway: Ask yourself, “What have I been doing RIGHT at work?” Where/how has this behavior or skill impacted others or your business in a positive way? When we practice this takeaway, we will find a positive outcome that we have been ignoring, or allowing to get overshadowed by the challenging parts. What gets uncovered here starts to morph into the new version of success.

Relationships

Oftentimes, we attach rules and expectations to our relationships that can cause stress. For example, we expect all aspects of our relationships to feel like a walk in the park on the perfect sunny day. We rarely expect the pitfalls and speed bumps, so when things get rocky, it feels like a failure. More likely, it’s the natural progression or evolution of the partnership.

We can experience these growth periods in a friendship, a romantic relationship, or co-working arrangement. Not all of these complex relationships are meant to work out forever; therefore, should we really look at the dissolution of these relationships as a sign of failure? What if we started to flip the narrative and look at those rocky moments as a sign of growth?

Wellness actionable takeaway: This is not an easy one to reconcile. To practice this mindset shift in this area of life, we need to surrender to the fact that we cannot control the actions and mindsets of other people. Start by acknowledging the effort that you put into the partnership, whether at home, at work, or other relationships. Identify the areas and moments when you know that you put your all into it, even if it wasn’t received the way you had hoped. Recognize each of those moments as a measure of success, regardless of the outcome. This release of control is extremely challenging, but over time, it helps us reframe the notion of relationship success.

We are not here to pretend like this work is easy. It’s challenging and messy and uncomfortable at times. There is no one correct answer when it comes to shifting this mindset; however, the alternative is far messier. No one deserves to feel like their best isn’t good enough. Through these practices, enveloped in self-compassion, we begin to see the effort as the success. That is the space where growth and change happens.

Arlo Kitchen and Bar

 

1036 Fort Salonga Rd., Northport 631.491.2756

by Marc Piperno
    In Latin, the word Arlo signifies the strength of a fortified hill, an inspiration that has driven owners Andrew Affa and Steve Squitiro to build Arlo Kitchen and Bar into what it has become today.
    Opening their doors 8 short months ago, Arlo Kitchen and Bar has since become one of the few new restaurants around that has gotten high marks for its ambience, service, and exceptional gastronomic fare.
    Arlo speaks to a new calling of diners that long to break away from the mainstream, that has created a wave of excitement – and for good reason.
    Well-appointed with circular booths throughout, Arlo has a cool vibe that elevates the social aspect of breaking bread. They say you eat with your eyes first. For me, the experience begins with what I hear. Our server had a level of enthusiasm rarely seen. More than eager to share with us his passion for food, like an artist painting with his brush, so it went for Alex that gave us an articulate visual of good things to come. His enthusiasm poured over and could not wait to get started.
    Wedge Salad; Iceberg lettuce, cherry tomatoes, red onions, bacon lardons, crumbled blue cheese and a creamy roquefort dressing
    Charcuterie Board; A variety of cured meats with selections of 3 imported cheeses, accompanied by dry fruits, jam and grilled bread. Artfully presented and paired well with an Old Fashioned.
    Signature 40 oz Porterhouse; steak for two sliced table side, presented and plated beautifully. A well-crusted exterior, not overly salted at medium rare, whose quality is on par with any top rated steakhouse.
    Though the steak was more than enough, I’ve heard so many amazing things about their pasta that I had to go in. Lobster Pappardelle; generously presented wide-ribbon pasta, in a lobster cream sauce, with chunks of whole Maine lobster with blistered cherry tomatoes, parmesan, anchovy bread crumbs and fresh basil. Umm, comfort food status.
I take my sides seriously, and thank goodness Arlo does not disappoint.
Kitchen Sink Potato; it reminded me of Spain where Patatas Bravas rules. Potato wedge morsels laced with shallots and a garlic aioli was sinfully delicious. Balancing out the starch were their Wild Mushrooms; forest fresh, sautéed with shallots, toasted pine nuts, and fresh thyme.
    Dessert anyone? Strawberry Crostata Alamode; an Italian baked pie in a rustic free-form with fresh strawberries, vanilla ice cream was a wonderful palate cleanser.
    Pulling on the heart strings was their Chocolate Mousse Cake; with peanut butter brittle. Rich in flavor. Pure decadence.
    The cuisine can best be described as New American. An open kitchen concept combined with a diverse menu showcasing a fresh seafood raw bar, homemade pastas, wild caught seafood and aged prime steaks make Arlo the kind of place that you will never seem to tire of.

JBBQ

Smithtown September 2023

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Northport September 2023

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East Northport September 2023

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Dix Hills September 2023

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